Certificate In Digital Marketing

Who is this course for?

• Students looking to build a career in digital marketing

• Working professionals aiming to upskill or switch careers

• Entrepreneurs & Business Owners wanting to grow their brand online

• Freelancers & Creators looking to offer digital services

COURSE MODULES :

MODULE 1: Digital Marketing Fundamentals

• What is Digital Marketing?

• Traditional vs. Digital Marketing

• Components of Digital Marketing

• How Digital Marketing Works in 2025

MODULE 2: Website Planning & Creation

• Importance of a website in digital marketing

• Domain, Hosting & CMS 

• Creating a website using drag-and-drop tools 

• Durable.co and Odoo – AI Website Builder

• 10Web.io – AI WordPress Website Creator

• Uizard.io – AI for UI design

MODULE 3: Search Engine Optimization (SEO)

• How Search Engines Work

• On-page, Off-page & Technical SEO

• Keyword Research

• SEO Content Strategy

• Google Keyword Planner

• Ubersuggest

• Surfer SEO Free Extension

• [ChatGPT + Keywords Everywhere Plugin]

MODULE 4: Search Engine Marketing (SEM) / Google Ads

• Google Ads Interface & Campaign Setup

• Keyword Match Types & Bidding Strategy

• Search, Display, and Video Ads

• Conversion Tracking

• [ChatGPT] – Generate ad copy

• [AdCreative.ai (Free trial)] – Create banner ad creatives

• [Canva Free Plan] – Design ad graphics

MODULE 5: Content Marketing

• Importance of Content in Digital Marketing

• Content Calendar Creation

• Blogging, Infographics, eBooks

• Storytelling & Engagement

• Notion AI – Content calendar planner

• Copy.ai – Blog & copywriting

• [ChatGPT] – Topic generation & repurposing content

MODULE 6: Social Media Marketing (SMM)

Platforms Covered:

• Facebook, Instagram, LinkedIn, YouTube, Threads, Twitter/X

• Social Media Strategy

• Organic vs Paid Campaigns

• Scheduling & Analytics

• Publer.io – Schedule posts using AI

• Ocoya – Caption & image generation

• [Canva] – Social Media Creatives

• [ChatGPT] – Caption, hashtags, scripts

MODULE 7: Email Marketing & Automation

• List Building & Segmentation

• Email Funnel Design

• Automation & A/B Testing

• Lead Magnets & Opt-in Forms

• MailerLite – Free automation

• Mailchimp (Free Tier)

• Benchmark Email

• [ChatGPT] – Cold email copy & nurture sequences

MODULE 8: Affiliate Marketing & Monetization

• What is Affiliate Marketing?

• Choosing the Right Product

• Setting up Funnels for Affiliate Offers

• Performance Tracking

• [ChatGPT] – Product research & blog post creation

• [Jasper AI (Free credits)] – Review-style content

• [Linktree] – Affiliate link management

MODULE 9: Influencer & Personal Branding

• Building a Personal Brand

• Influencer Outreach

• UGC Strategy

• Building Trust & Authority

• [Copy.ai + ChatGPT] – Bio, pitch emails, collaboration scripts

• [Canva] – Brand kits and templates

• [InVideo.io] – AI-powered video creation

MODULE 10: Analytics, Strategy & Growth Hacking

• Google Analytics (GA4)

• Meta Business Suite Insights

• A/B Testing & Optimization

• Marketing Funnels

• Google Analytics

• Google Tag Manager

• Microsoft Clarity – Free heatmaps

MODULE 11: AI-Powered Marketing Tools & Automation

• How AI is changing Digital Marketing

• Prompt Engineering Basics

• Building workflows using free tools

• [Zapier (Free tier)] – Automation

• [ChatGPT] – Universal assistant

• Looka – AI Branding & Logos

• Pictory.ai – Turn blog to video

• [Lumen5] – AI video marketing

• [Typeform AI] – Smart forms & lead collection